You have probably spent a lot of time building your website, perfecting it and making it shine. But once a website is designed it’s important to continually evaluate and update it. If a website sits without care for too long it will get stagnate.
A website revamp can be a game-changer for your business, but it can also take significant resources in time and money, so it’s not a decision to be made lightly. The average lifespan of a basic well-designed website is 3 to 7 years, but time alone shouldn’t be the main reason for a redesign. That decision should depend less on trends and more on whether your audience is effectively engaging with your site
Excellence in Web design and development plays a vital role. This is a subjective question, but most people spend enough time online to know if a website feels outdated or not. This is consequential because your website is the face of your business in the online world. If your website is archaic, it reflects poorly on your business.
Additionally, studies have shown that customers have more trust and are inclined to spend more with businesses with better designed websites. This makes sense because visiting a poorly designed website online is like visiting a dirty, rundown store in the real world. Your website represents your business online just like a store or office represents your business in the real world.
Here are several reasons to revamp your websites and continue to nurture your potential customers and see real sales.
Having an updated website sends a message: Your company is salubrious, forward-mentally conceiving, and take to take on new customers. Good companies evolve and grow over the years and your website is the best way to showcase who you are. If you utilize modern website design elements to tell your story, you’re more liable to engage your audience and leave a vigorous impression.
One of the most paramount aspects of your website is how people find it. We all use Google as a verb now, and understand its value in bringing incipient people to websites. 44 percent of online shoppers start by Googling what they want and It is important to understand how Google finds those top 10 links, and ascertaining you keep up with how Google is working.
Different industries support different website lifecycles. A consumer based website needs to incorporate the latest design trends in order to keep its brand fresh and connect with early adopters. A more technical, manufacturing, or information-sharing site can often take a wait-and-visually perceive approach to incipient trends and fixate on other revamp factors.
If you want to stay competitive in your market, check out the websites of your key competitors and compare them to your own site. If you’re considered a bellwether in your industry yet your site is the last to upgrade, it might be time to revamp.
If you find yourself getting disoriented on your site and it takes you more than a few seconds to find the information you’re searching for, a redesign is probably in order.
Mobile-friendly is becoming a requisite with Google’s 2015 and 2016 algorithm updates, so if your website is older, it might not fulfil an easy transition to mobile platforms and this is a sign that you need a revamp.
While these reasons can accommodate as a guideline as you consider whether your website is due for a redesign, every company is unique, and there may be other factors that influence your decision.